Creative Brief

Purpose: The more we know about you, your business, your product, or service the more effectively we can focus in on the appropriate design solution that will enable you to market yourself more successfully. So don’t assume we’ll be familiar with any of your industry terminology, or processes. Elaborate where you feel it is warranted, and please think through these questions carefully with attention to detail.

This process allows us to design from an informed perspective and is geared to help you think through not just what you like but more importantly, what your audience will find relevant and captivating, what will engage a potential customer and thus make your business more successful. 

Type your answers directly below each question. Keep your answers to the point and as succinct as possible but provide needed detail when you think it will be helpful. In general more information is always better than not enough information so don’t force brevity. After reviewing your answers we will follow up with any additional questions to clarify any  information or glean additional insight before proceeding with the creative process.


Name *
Date *
Phone *
What is your business, product or services? What is your business, product or service name? Do you have or want a slogan or tag line?
Where do you want to go with your business? How would you like to see your business grow? What are your short range goals after launching?
How would you like your business to be perceived by those experiencing it on a daily basis?
Who is your audience? Your primary demographic focus? How do you see your business engaging with them?
Who are you competing with locally/online? What else, business or otherwise, is vying for your audiences attention?
Define how you will judge a successful project.
What do you want your identity to say about you?
What is your favorite and least favorite color? Explain why.
Name a brand logo you like and explain why. What is something most people like that you don’t like or care for in respect to it’s design aesthetics?
Keywords *
What keywords best describe your business?
This is your opportunity to be apart of the creative direction. Feel free to share any additional comments you think are important to take into consideration as I begin the creative process. If you have any visuals that clarify your input in this brief, please include those within an email and send them along to: